A business venture? Why not? From October 2nd through November 7th, Starbucks is planning on giving away free downloads to song in order to promote and new partnership with iTunes. They were mentioning that they will give away close to 50 million free songs in about 10,000 Starbucks stores.
They are making coffee and music go together. You can read up about here.
Part of innovation is learning how to partner up with people who have a similar vision as you. In business it is all about the profits. In Christianity, it is all about how much glory God can receive.